The Mad Hatter’s Bakery

The Mad Hatter’s Bakery was a creative branding project developed for a culinary student who was tasked with building and launching a pop-up bakery on campus. The goal was to create a visually engaging brand that would attract both students and staff while reflecting the personality and style of the baker.

My Approach

I wanted the brand to feel playful, memorable, and story-driven — something that would immediately stand out in a busy campus environment. Inspired by Alice in Wonderland, I developed a whimsical theme that captured curiosity, creativity, and charm, qualities that aligned with the baker’s artistic baking style.

To balance the fantasy theme with warmth and approachability, I incorporated soft floral elements throughout the design. This helped connect the brand visually to the handcrafted, delicate nature of the baked goods while keeping the overall look cohesive and inviting.

What I Created

• Themed poster for on-campus promotion

• Custom sticker designs for packaging and brand recognition

• Visual brand direction inspired by Alice in Wonderland

• Floral design elements tailored to match the baker’s style