Flexi Installs is a specialised service brand focused on flexi bag container installations. This project was developed to give the business a clear, professional identity that could be used across practical marketing materials such as business cards and brochures.
The business required a recognisable and trustworthy brand in order to present themselves professionally when networking, handing out business cards, and creating brochures. My approach focused on building a strong, functional identity that would work across real-world business use while reflecting the technical and reliable nature of the industry.
Logo Design
I developed two logo variations to allow flexibility across different formats:
Primary Logo: Features a container outline to directly reference the flexi bag installation industry and visually communicate the service provided.
Secondary Logo: A clean wordmark version designed for simple, versatile use across documents, print, and smaller applications.
Both logos were designed to be clear, scalable, and practical for everyday business use.
Colour Palette & Brand Feel
The brand uses orange and purple to create a distinctive yet professional identity:
Orange reflects action, efficiency, and hands-on work.
Purple communicates reliability, strength, and professionalism.
Together, these colours help the brand stand out while maintaining a confident and credible presence.
The overall brand direction focuses on clean, dependable, and professional design. The goal was to ensure the brand felt:
Trustworthy and capable
Clear and easy to recognise
Practical for real-world business materials
Consistent across print and marketing assets
A business card was designed to support networking and day-to-day business interactions. The layout prioritises readability, professionalism, and strong brand visibility, ensuring the business can confidently present themselves when meeting clients and partners.
This project provided Flexi Installs with a strong and practical brand identity, allowing them to professionally distribute business cards and develop brochures. The final outcome delivers a clear, adaptable, and industry-appropriate visual presence that supports credibility and future business growth.
